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Teaming Up for the New School Year

by Sharon Chin, Texas Tower PR

Hi there! It has been a while since a Tower member wrote a post for Creative Action. In case you forgot, I am Sharon from Texas Tower PR, a student-run PR agency at The University of Texas. Creative Action is actually the oldest client that Tower has! Along with Linda, we are the account executives for this account and we help with all media related projects. It’s great to be back!

As we welcome the change in weather, we are finally getting into the momentum of things as the fall semester begins. After a meeting with Mary Alice Carnes and Erik Weasenforth from Creative Action’s marketing team last week, we can’t wait to get started with the exciting line up of their events. I wanted to fill everyone in on a couple of projects we have in mind. (At Tower, we are still getting used to the name change, but we absolutely love it!)

Before I start talking about our involvement with Creative Action, I would like to introduce our new recruit into the account, Aly Kasberg. You may also like to read more about Tower and our new members here.

To start off, one of our bigger projects this semester will be setting up a press page for the new website. We are currently doing some research and putting together a few options for the page. We are always looking for media attention, so why not make the organization accessible and appealing by laying out the right information? We strive to do just that and we want the media to love us!

Another event that we look forward to is the fall fundraiser, I Spy Pie! Who doesn’t look forward to pie? It’s the perfect fall treat. We aim to secure multiple press coverage for the event as well as record a PSA to be aired on local radio stations. I had lots of fun at audio editing last year and would love to give it another try.

Lastly, everyone in the Creative Action account is excited to be attending the Changing Lives Youth Theatre Ensemble next month. Getting first hand experience at such programs is vital to us. It is important to learn more about the organization from within, and it will be a great introduction to the newer members.

It will be a busy semester with Tower, but we look forward to it! We will also be attending the open house on October 4, and we hope to see everyone there.

UPDATE: Theatre Action Project is now Creative Action. Read more about our name change.

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